Why Marketing Automation Is Worth the Cost?
Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products.
What’s more, you get results. Your methods work and – while they’re somewhat labor-intensive – you have a demonstrable track record in launching and promoting great products, getting stunning returns, and enhancing the value of the customer over their entire life-cycle.
With this in mind, do you really need marketing automation software in your life? Is an automated strategy really necessary when things are already so sweet? After all, there are costs associated with setting up this kind of software, and onboarding the necessary users across the entire organization can be expensive and time-consuming.
I’m not here to tell you whether there is a right or a wrong answer to these questions. I don’t think there is much value in that. Instead I want to present some facts to you, and allow you to draw your own conclusions.
The Passion of Automation
So, things are going well. You’re working hard but you’re getting stuff done and are receiving rewards. But isn’t there more to it than that?
What was your initial impetus for going into business? Perhaps you had a revolutionary idea that you just had to bring to market, maybe you wanted to take a family commerce business to the next level, or it could be that you simply relished the idea of putting your skills and experience to the test.
Whichever reason you had for going into business, it probably wasn’t due to a love of creating customer databases, or born from a passion for administrative heavy-lifting tasks.
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