What’s in the Cards for Marketing Automation?

By Mary Grace

Social Customer Service Trends to Watch

Automation, as a concept, is constantly evolving. Once upon a time, it was steam technology and the industrial revolution. Today, complex programming and advances in AI are opening up exciting, sometimes troubling, possibilities for the future of automation.

I want to focus here on two potential implications of automation on the marketing industry in the near future. For you, marketing friends, I hope you come away with a sense of where to focus your energies, and how to evaluate potential automation services.

These two areas of innovation are:

  • The difficulty in managing automation workflows. There is still a long way to go in the usability design of automation services, which can be difficult for marketers to wrap their heads around.
  • The problems presented by automation when it comes to public relations. As automation becomes more common, consumers become sensitive to automated messages. They crave human interaction, especially when they have a grievance.

Problem solving: usability, workflow, and automation squared.

“Automation squared” is my little colloquialism for the most pressing demand for innovation in automation for marketing. Whoa, that was a lot of buzzwords in a single sentence — so let’s break it down. The most pressing problem with automation is, well automation. The process of creating a marketing automation workflow itself needs to be simpler. It needs to be automated.

Many automation services are so convoluted that marketers need to pick up a whole new set of skills just to create a workflow. These complex webs of dependent clauses are prone to break when websites change or new campaigns release. The Social Customer Service Trends to Watch

  • Setting the Goals for Your Marketing Automation Program
  • The post What’s in the Cards for Marketing Automation? appeared first on GetResponse Blog – Online Marketing Tips.

    Read more here:: http://blog.getresponse.com/feed

          

    • Twitter
    • del.icio.us
    • Digg
    • Facebook
    • Technorati
    • Reddit
    • Yahoo Buzz
    • StumbleUpon

    Leave a Reply

    Your email address will not be published. Required fields are marked *