What Marketers Really Think About Marketing Automation (Part 1)
So you might have figured out that we’re going to talk a lot about marketing automation in the coming months. And there’s a good reason for that! J That being said, we also want you to talk to us about your experiences with automating your marketing. So far we’ve collected very interesting comments and tips from some of the marketers experienced in using some kind of marketing automation.
And we want to share their thoughts with you!
But before we get started, let’s answer an important question – why does marketing automation matter?
It can be used in various marketing channels – not only emails and lead management, but also social media, SEO, PPC, and what have you. It’s a huge subject to discuss, so to help us start a broader conversation around it, we asked actual marketers on Twitter about their best tips, no-nos, and trends aimed at using marketing automation.
Here’s the first portion, yes the first, as we have a lot more in store. Without further ado, check out what marketers have to say:
(Pssst, if you would like to contribute your own experiences and tips on using marketing automation, let us know in the comments or tweet at @getresponse using the #GRAutomationHub hashtag)
“Set and forget” doesn’t work
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