We

By Kristen Dunleavy

Love Ya

I don’t mean to gush, but AWeber customers are just the best. From a vocal coach who can help anyone find their voice to a photographer who shares her gift with the world to a brewmaster who hosts small-batch tastings in a turn-of-the-century bank vault, we really hit the jackpot.

That’s why we wanted to give you a little something to show how much we <3 you – something you could pass along to your subscribers in your emails to show how much you <3 them. See what we did there?

Keep scrolling to find an assortment of GIFs you can use for Valentine’s Day emails. Read on to learn more ways you can delight your subscribers this Valentine’s Day and beyond.

6 easy ideas to surprise and delight your customers (plus your GIFs!)

Have you ever received a tweet from your favorite company? Or a lightening-fast response from tech support when you were having an issue? It feels good to be acknowledged, doesn’t it?

Part of why this feels so good is because it’s unexpected. Sadly, only 7 percent of consumers say their service experiences with a company have exceeded their expectations. Once we get burned, we expect crummy experiences.

But as a business owner, you can change that. Whether you have one customer or 10,000, you have the power to deliver awesome experiences. Here are a few ideas to get you started.

1. Send a handwritten note

Handwritten letters are so rare these days that they’re bound to surprise and delight just about anyone. Send a new or interesting customer a note thanking them for their business. Include your contact information and tell them to get in touch with you if they ever have any questions.

2. Deliver seasonal content

Is there a particular season or holiday that resonates with your customers? Send content tailored to those dates and seasons to let your customers know you’re thinking about them. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon they can use for a pick-me-up during tax season. (Nobody likes tax season.)

3. Reward your customers


Love Ya

First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something to help them along – free shipping on their next order, a free consultation or a resource that can help them make a buying decision.

4. Turn your 404 page into an opportunity


Love Ya

A 404 doesn’t have to be a dead end. Instead, use it as an opportunity to delight. Check out this resource for super creative 404 page ideas.

5. Respond to questions and comments


Happy Valentine's Day

Find out where your customers hang out online and join the conversation. Forums, Twitter chats and your own social profiles are great places to start. One time, I tweeted at my favorite weather app and they responded with this hilarious Michael Jackson GIF. It made my day.

6. Turn a negative situation upside-down


Happy Valentine's Day

When a customer has an issue, give them your undivided attention. By simply listening closely and working with them to solve it, you can turn a negative situation into a positive one. Check out these ideas for turning customers into raving fans.

Show your customers some love!

Delighting your customers isn’t difficult or time-consuming, and it doesn’t have to cost you a dime. Add one of our GIFs to your Valentine’s Day email and try out these tips to show your customers some love.

Have more ideas for delighting your customers? Tell us in the comments!

The post We appeared first on Email Marketing Tips.

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