Three Linkedin Strategies that Will Take Your Marketing to the Next Level
LinkedIn is about one thing, and one thing only – creating relationships. Whether the “relationship” you build is a new connection, a “like” on an update, a comment on your post or a long-term business engagement, it all starts with using the LinkedIn platform to initiate some sort of relationship. Here are three strategies where you can connect “to the world’s professionals to make (you) more productive and successful*”….. and take your marketing to the next level. (*LinkedIn’s tagline.)
Use Groups to Connect and Engage
LinkedIn groups have changed – a lot. With the newest user interface and the denigrated group API starting on June 30th – it is more difficult to use LinkedIn groups to market your content like you once could. While this makes it harder to automate discussion blasts – it does mean that there will be less spam – and those members who remain might be more open to engagement. Which is how I want to talk about them – as a great place to find and engage with prospects. But to be successful, you must do two things:
- Download the LinkedIn Groups mobile all (
I think there is no better place than LinkedIn to find partners to co-market and mutually build your businesses with. While it should go without saying, I’ll say it anyway – co-marketing works when there is a win-win situation. If you want to market your product, service, lead magnet or webinar to another’s audience and they gain nothing from it, well, you are not going to have a ton of people tugging at the bit to work with you! But if you have a great offer that you can both benefit from, start mining LinkedIn for good strategic partners.
If you are having a hard time reaching a potential strategic partner to co-market with, then reach out to them though groups. And don’t forget, LinkedIn will even give you some leads in the “People also Viewed” section of your profile. If you can’t find someone to promote your content, then promote them (or other Influencers) in your long-form posts.
Doing good stuff for others and with each other means a better marketing results when using LinkedIn!
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