Three Email Customization Tactics for Ecommerce Domination
When it comes to everyday conversations, we naturally communicate differently with different people based on the differences in our relationships with them as well as their own differences in personality.
That was a mouthful of an opening sentence … so let me simplify things. In a word, we customize.
The same principle is true in business. Or at least it should be.
For instance, in traditional retail a customer walking into your store for the very first time will have a fundamentally different experience from the person who’s been coming in once a week for the last five years.
Sadly – when it comes to email – the majority of online marketers drop customization and instead rely on generic, one-size-fits-all messages.
Because most of us don’t know where to start.
Thankfully, if your goal is ecommerce domination, three approaches to email customization stand out above the rest.
You might think that as long as you’ve made your emails “mobile friendly” you’re covered for cross-device functionality: how your emails appear on desktop, tablet, and mobile.
You’d be wrong.
Customizing your emails based on the devices your subscribers use goes much deeper than just making sure the size of your fonts and images automatically adjust.
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