The Transformation of Emails: From Simple to Sophisticated

By Kevin George

Remember how we used to communicate to our near and dear ones through email? Before Facebook or WhatsApp, around 20 years ago? Well, emails have indeed come a long way. In the present time, emails are now also used as a sophisticated marketing tool by businesses. That has been the fuel of the transformation of emails.

Let’s step back in time to understand how emails came into being. The very first network mail was sent on ARPANET in 1971. This was the stepping stone in the world of emails. Only after late 1990s, pure text emails started getting replaced by HTML based emails. Eventually, through 1993-1997, email clients like Yahoo! Mail, AOL, Hotmail and Gmail presented themselves.

With the advent of smartphones and tablets, responsive emails became necessary in 2009. Embedded video also gained entry the same year. Responsive emails started getting used extensively by 2011. 2014 became the year of interactive emails as HTML got integrated with CSS. CSS in emails became very popular in 2015 and 2016.

The face of emails has totally changed in today’s era and they are getting more and more sophisticated with each passing day. According to Increase confirmation rates with the new Form Builder

  • Email Marketing Academy – Best sending practices… Solved!
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