The Top 5 Ways to Trigger Better Emails for Content Marketing
By Robert Rose
One of the things that I get asked about the most in my role as Chief Strategy Advisor at the Content Marketing Institute is how to optimize the acquisition of audiences. Email is still the most reliable way to measure the effectiveness of content marketing from the aspect of the audiences we are building. The data that we can build around the simple email address – from rich demographic data, to behavioral and content consumption – is the source of the business value.
In fact, marketers who leverage automation in email see “Email Marketing & Beyond: Global Industry Benchmarks 2017 [Free Report]
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