The Three Easiest Ways To Get Started With Marketing Automation
You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why?
Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads increase (Venturebeat Insights), “high performers have an average of 60% higher lead-to-sale conversion rating” (PR 20/20), and overall, automation leads to a “3.1% higher annualized revenue growth rate” (Aberdeen Group).
And that’s just the tip of the iceberg. So if marketing automation is so powerful, why aren’t you using it? Three reasons:
First, successful marketing automation requires a cultural shift within large organizations – each and every department must buy into this concept and work as an integrated unit.
Second, smaller businesses with minimum resources and manpower cannot always afford expensive marketing automation programs (MAPs).
Third, because getting started with marketing automation is Customer Retention – The Lost Art (And Science) Of Marketing
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