The Role Of Email In Multichannel Marketing
Marketers have gotten used to hearing all the kinds of things about email. That it’s dead. That social media will take its place. Or that messaging apps like Slack will make it obsolete. But how much truth is there in those statements? Let’s find out.
How email experts got it wrong
For a decade, marketers have been saying that email is dead. In a What Marketers Say: Marketing Automation No-nos
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