The Psychology Behind High-Converting Landing Pages
So you have built a landing page for your site that observes the best practices to maximize your conversion rate. After having the page published for a period, you must be asking yourself – Are visitors clicking on that big button slapped on your page? Are they filling out your sign-up form? How are they behaving towards your page? Are they reading from top to bottom or do they bounce off after reaching a certain part?
Such are the questions that marketers ask themselves when developing the perfect landing page. It involves testing different page factors until you get the best results, which can take much time to track, measure, and implement.
To drive more customers and sign-ups to your site, you need the elements in your landing page to form an organic unity. Therein lies the psychology on how visitors perceive landing pages as a sum of all parts, which creates a positive impression about what you are offering through your landing page.
In this post, you will learn how to:
- Utilize storytelling that allows you to make a compelling case about your landing page offer
- Test which calls to action deliver the highest results
- Leverage social proof from customers to help visitors relate with your landing page offer
- Develop an opt-in bribe that will help you convert visitors into buyers or subscribers much quicker
Tell your story
“It was the best of times; it was the worst of times…”
The former rings true to SEOMoz (now Moz) as they published a case study on A GetResponse Revolution in Email Analytics (Beta)
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