The Power of Promotion – How to Stand Out From the Rest
As you and your team wrestles with decisions about dollars spent on promoting your company and its products, where should the emphasis be?
- Advertising using paid media in its many forms such as print, radio and television?
- Promotional items and corporate gifts that keep your company on the minds of existing and potential customers who will turn to you when they have a product or service need you can meet?
- Publicity on social media or an SEO-optimized blog on your website that offers value without making a sales pitch?
- Direct selling to your contacts using tools like email marketing, apps and social media?
- Personal selling when interacting directly with a customer in person, on the phone, through chat and other means?
The savvy marketer knows that the answer is “yes” to all or to at least How One Company Used Automation To Sell Smarter (And More!)
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