The 3 Most Common Marketing Automation Mistakes and How to Avoid Them
By Jamie Turner
Wouldn’t it be great if you could set up a marketing automation campaign, turn it on, and then sit back and let the leads start rolling in? That would be so awesome. Unfortunately, that’s not the way marketing automation (or any other software) works. Instead, setting up the campaign is just the beginning. After you set it all up, you have to manage it and continuously optimize it. Which brings us to three of the most common Setting the Goals for Your Marketing Automation Program
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