Social Customer Service Trends to Watch

By Nick Rojas

Social media is one of the biggest channels available to marketers these days, whether they represent a large company or a grassroots startup. However, marketers hoping to use social media for effective brand development need to keep a close eye on the platforms they use. This is because technology is changing the way social media works on a near-constant basis. If you aren’t staying abreast of new trends as they emerge, you’re falling behind the competition—it’s that simple. With that in mind, here are a number of social customer service trends marketers can expect to see in 2017.

1. Chatbots

You might find them annoying, but make no mistake—chatbots are here to stay. The good news is that they’re only going to get smarter and more helpful, thanks to tech companies who are pushing the envelope with regards to9 Super-Easy Ways to Personalize Your Emails

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