Should You Start A Facebook Group To Skyrocket Your Visibility?
By Marya Jan
Facebook groups are quite a rage these days. People join groups to find like minded people, to discover new interests and hobbies, and also to network and find clients. Yes, Facebook groups can be used for both business and pleasure.
You may be a part of a half a dozen (or more) Facebook groups yourself. If you are an entrepreneur, then I bet you hang out in the same circles your entrepreneurial friends do, and if you don’t, you should, because that’s where it’s at, and you are definitely missing out.
If you are already a part of few business groups, you can see the potential of having your own group and using it to grow your business.
But it might be that you are not sure how to start one, or how to run one so that it thrives. You have seen groups that are ghost towns and you don’t want the same to happen to yours.
It could also be that you don’t know if you have what it takes to create and run a successful Facebook group. If that’s you, and you are curious, then this post is for you.
Let’s dive in.
Why start a Facebook group?
There are many benefits of starting a Facebook group.
First, a safe place for like-minded people to connect. This is the number one reason why there are thousands of Facebook groups out there and why new ones keep popping up.
Secondly, while nobody is saying email marketing is dead, businesses are finding Facebook groups to be the place where people go willingly. This is a great opportunity for you to get in front of them without being intrusive.
Instead of writing emails, post short, relevant pieces of content regularly and people will get to know you intimately. Not only do they see you post, but they also get to interact with you in a fun manner. They can comment on your threads, comment on other people’s threads, see you respond to you and others. Nothing can beat that.
You can ask people yes/no questions. You can get feedback on your upcoming courses, products or coaching programs. You can get people excited about a launch.
No wonder why people get addicted to their groups. Both participants and members, alike.
Set the commitment
The first thing you need to decide is whether you have the time and the inclination to run a Facebook group. Facebook groups take up lots of time (at least in the beginning when you are growing them) and you have to be in there – a lot – to facilitate your group.
You will be posting new topics to encourage participation, and responding to other people’s threads. You will also need to promote your group so people can join.
All of this takes time. If you are ready to do this, then you can create a public Facebook group and keep it free. You can grow it to as big of a group as you like. Kimra Luna runs a Facebook group called 30 Things To Do On Google+ For Outrageous Success In 2015
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