Rock This Way: Top Email Marketing Strategies for Small Businesses
By Liz Willits
(Wanna skip the intro? Check out Rock This Way: Top Email Marketing Strategies for Small Businesses now!)
If you work at a small business, you’re familiar with the daily challenges: the endless to-do list, a calendar crammed with meetings and the constant switch between managing all the things, from customer service to marketing your business.
When it comes to email marketing, you probably do it all yourself too. You plan, write and design every email. And unless your emails convert 100 percent of your leads into customers, you might often wonder, ‘How could I improve my email marketing strategy?’
To help answer that question, we surveyed approximately 1,600 small businesses to see how they plan to grow their business with email marketing. And we turned their responses into one awesome site (which is basically your email marketing cheatsheet): Rock This Way: Top Email Marketing Strategies for Small Businesses.
So, what kind of info should you expect to discover?
I don’t want to spoil things, but you’ll get insight into why 83 percent of small businesses plan to spend more time on email marketing in 2016, as well as how they plan to spend that time.
You’ll also discover what tools and tactics small businesses are most excited about using to improve their email campaigns (hint: automation is involved).
And the rest, well, you’ll just have to see for yourself:
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