Right Tools Can Make Data Analysis Easy
The most important part of every marketer’s job is their ability to measure the success of their goals or projects. Truth be told, without a way to measure your success, it might seem that your work is worthless, and let’s be real – no one likes to waste time doing work that doesn’t add value. What’s more, this ‘time wasting’ can have an effect not just on you but on the user or customer as well.
Peter F. Drucker, a known theorist, once said “there is nothing quite so useless as doing with great efficiency something that should not be done at all.” Hence getting ahead of your competition relies on tracking and measuring of your goals, self-assessment, and how you respond to the information that your data gives you. Squandering time just to do ineffective and unnecessary tasks just takes us further away from reaching our goal. We need to focus on what’s most important in our work so that we can make sure the process of getting to the goal is effective, right? “What gets measured, gets improved.”
The great thing about online marketing is that we can measure just about everything we do using terms like CTR, Open Rate, CPC, CPM, or bounce rates – we all know them and we all use them. Analyzing and optimizing each and every one of those values impacts the most important value of all, the conversion rate. However, there’re numerous factor that go into a high conversion rate, which is why in this post I’ll be looking at online analytics and some basic tools to get started with it!
It’s worth noting that there’s a plethora of tools out there, so make sure that the tool you choose is one that suits your individual needs. At Customer Retention – The Lost Art (And Science) Of Marketing
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