Riding The Rio Wave: Planning Your Olympics 2016 Marketing Campaign
By John Waldron
It almost feels as if I’m talking about Christmas in September as I start to write this post – but, just with our winter marketing campaigns, the better prepared we are, the better results we’re likely to achieve.
And so, there are precisely 72 days left (on date of publication) to prepare our marketing campaigns for the 5 Fab Follow-Up (“Drip”) Campaign Ideas
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