[Podcast] Breaking down Gmail’s Primary Tab with Chris Lang (Part 2)
By Tom Tate
We’re back with another great episode of the Ask Me About Email Marketing podcast. In this episode, part two of our series with email consultant Chris Lang, we continue to discuss Gmail deliverability trends. Chris presents a unique 10-point list of ways to get your emails read in Gmail’s Primary inbox.
If you are just tuning in, check out last week’s episode to learn more about Chris and his 10-point list.
As mentioned last week, being in the Promotions tab might be ideal for many marketers. Many subscribers use the Promotions tab to shop and make purchases, so being listed amongst big brands in a place where you can compete for someone’s buying attention might work for your business. For others, you may be trying to form more of a one-to-one relationship with subscribers, and appearing in the Primary tab is more appropriate for your brand and content.
In this episode, we’ll take a look at Chris’ recommendations. Here’s what you’ll learn in Part II:
- The 8 remaining points on Chris’ list of recommendations
- The dangers of using code-heavy HTML templates
- The effects of using too many links and images
- The importance of white-listing instructions
Last week, I shared this quick word of caution: please don’t try to use these tips to manipulate Google. That’s called spam, and AWeber hates spam (like, we really despise it). We pride ourselves in our deliverability and commitment to making the internet a better place, and we want you to do the same.
So I encourage you to use the tips Chris shares to help you understand why some of your messages may end up in Promotions or Primary, so that you can better read your data and optimize your campaigns.
Remember the golden rule: Be transparent, and send valuable content that your subscribers want to read and engage with. And of course, email responsibly.
Here are a few links referenced in the episode:
Have a question about email marketing? Leave us a message at aweber.com/podcast.
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