One Easy (and Easy-to-Overlook) Way for Marketers to Adopt the Customer Mindset
By Ann Handley
Marketing personas? Check.
Customer data? Check.
Deep understanding of your product or service and the problem it solves? Yep.
Empathy for the customer? Absolutely.
Sweet marketing automation platform? Of course you’ve got that, too!
You’re armed with all of the above—all the things you need to create the kind of nurturing campaigns that blows last year’s results out of the water.
But there’s one more thing you’ll need: a strong writer. Or, more specifically, you need a strong writer who can write with a customer-centric point of view to really make your nurturing programs fully resonate.
That’s where it gets tricky. Because it’s easy to say that you need to adopt a Customer Retention – The Lost Art (And Science) Of Marketing
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