Match Your Message to Your Market on Social Media
You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical.
Demographics and personas.
The first thing you need to get a solid grasp on is your audience (not in any way that will get you in trouble with HR). You need to really know and understand who your audience is. Hopefully, you already do. Ideally, you will have a wealth of background information and statistics, used them to work out personas and backed up your findings with a lot of analytical data. Then again, you may be at the start of the process and need to do all those things.
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