Marketing Persona vs UX Persona
By Lucia Wang
As a marketer making a transition into user experience (UX), I had observed many interesting overlaps between the two disciplines as well as some divisive differences. While marketers and UX designers share a few tools in their toolboxes, clarifying the differences in their approaches can help resolve conflicts and reduce redundancies. After all, marketers and UX designers work towards the same goals for organizational success.
In this article, I attempt to walk you through how marketing and UX personas are used through a real-world example, so we can see the similarities and differences in detail.
During my agency days working on campaigns with big consumer brands, I have seen many marketing personas coming together from market research.
A marketing persona, or Creative Content Ideas: A Guide to Keyword Research
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