Marketing Automation Across the Customer Journey

By Irek Klimczak

The 5 Most Frequently Asked Questions About Marketing Automation

Marketing automation helps bring ideas to life. Whether you are a solopreneur, a growth hacker in a small startup or a part of a marketing department in a huge enterprise – you can use marketing automation to tailor messaging to your audience and run effective online marketing campaigns. And that’s exactly what I want to focus on in this article. I want to describe one of the most prominent features of marketing automation – versatility.

The customer journey

Marketers have always tried to visualize the customer journey in order to plan their communication better. Be it a funnel, a mountain that prospects climb, a customer loyalty loop, or a detailed customer journey map – each representation of the customer journey contains the following three crucial stages:

  • awareness
  • consideration
  • purchase

I’m going to use these stages as background for a few example marketing automation workflows. You’ll see that you can use marketing automation at every touch point.

Feel free to use the following examples as a source of inspiration for your own online marketing efforts. Enjoy!

BTW, you can also read one of my previous blogs on The 5 Most Frequently Asked Questions About Marketing Automation

  • Customer Segmentation: The Ideal Compromise
  • The post Marketing Automation Across the Customer Journey appeared first on GetResponse Blog – Online Marketing Tips.

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