Making Life Easier with Marketing Automation

By Michael Brenner

Customer Retention – The Lost Art (And Science) Of Marketing

Business is fraught with traps, pits and trip hazards, all of which are seemingly designed to bring you down while you are in full flow. So how can we avoid these?

Marketing automation provides the key to help us navigate these treacherous waters with relative ease. Read on for five examples of marketing automation in action, and discover how it could make your life that little bit easier.

Customer retention

A business’s prospect nurturing and customer retention processes need a tune up. The problem lies not in the nurturing process but afterwards, when providing ongoing support and continued value to customers.

The business has tried many different strategies, but to no avail; customers simply make a single, one-off purchase and then disengage. Exasperated, the team have decided to focus on bringing in new customers to combat the high churn rate.

Marketing automation to the rescue

The problem with this approach is that bringing new customers into a damaged cycle is like pouring water into a broken bottle. No matter how many new customers you bring in, your Customer Retention – The Lost Art (And Science) Of Marketing

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