Keep People Onsite: Content Trails and Functional Sites
By Mary Grace
The sales funnel helps pull people to your website and guides them down the content trail to a point where they can feel comfortable purchasing the things they need from you. However, there’s a little more to the process than drawing them down the funnel, to keep people onsite. Maintaining a functional site, giving your customer a clear track to follow with a few options, and helping them find what they are looking for will help you optimize the traffic that lands onsite.
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