Jason Falls on Marketing Automation for Human Beings [Webinar Recap]
By Jason Falls
We’ve been talking a lot about the benefits of using marketing automation. It’s true that every business can leverage technology to accomplish marketing tasks but it doesn’t mean that you should automate everything. In this webinar Jason Falls explores the human side of marketing automation and focuses at the parts of marketing communication that shouldn’t be automated.
Why a business or brand would use marketing automation?
Marketing automation allows you to increase speed, efficiency, and effectiveness of a marketing program. You can successfully apply marketing automation to routine marketing tasks such as demand generation, lead generation, lead nurturing, lead scoring, or direct sales but you should remember that it’s the relationship with your subscribers that you should value most.
Put the relationship first and the messages second – you can automate messages but you can’t automate relationships.
Watch the video and learn Jason’s definition of marketing automation, discover the marketing automation history, and find out what’s in the no automation zone:
What elements of marketing communication, in your opinion, should not be automated? Share your thoughts in the comments below.
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