“It’s the (Experience) Economy, Stupid.”
When was the last time you bought something because the customer experience was so mind-blowing that you didn’t consider the price or whether there was a competing product out there that might be better? Well, if was quite recently, then you’re not alone, as apparently 89% of customers in the US and UK said they would make decisions based on customer experience ahead of price and product. Six years ago that figure was just 12%. (Source: Deloitte).
It shows just how relevant the experience economy is, as Patrick Bousquet-Chavanne, Executive Director of Customer, Marketing & GetResponse Dedicated Website Versions for UK and Germany
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