Introducing Campaigns: Your New Email Automation Platform

By Kristen Dunleavy

Campaigns List

When AWeber created the first autoresponder way back in 1998, we helped change the way businesses connect with their customers. These days, there’s a lot more noise out there – both in and out of the inbox. Making those meaningful connections can be tough, but it’s also more important than ever.

We wanted to make it easier for you keep in touch with your customers and prospects and have more time to focus on doing the things you love. Impossible? No way. Not with Campaigns.

Campaigns is AWeber’s new email automation platform. With Campaigns, you can send the right message to the right person at the right time, without sacrificing more of your precious time.

Why email automation?

Campaigns help you work smarter, not harder. To understand why, let’s talk about email automation.

You’ve probably heard of email automation (sometimes called autoresponders or follow up emails) before, but here’s a little refresher: email automation lets you send out messages automatically to your subscribers at preselected times and after specific actions they’ve taken.

So let’s say you’re a salsa dance teacher and you want anyone who signs up for your list automatically to get a series of emails. The first one – your welcome email – could be their introduction to you. After that, you’ll want to teach them why they need salsa dancing in their life. Later, you might send them an exclusive discount on their first salsa lesson. Finally, you could send a survey to gather their feedback on all of the emails you’ve sent them so far.

All of your new subscribers will get these messages, saving you the hassle of sending the same information over and over again. Once you have those emails set up, they keep maintaining those relationships while you’re busy doing other things – like salsa dancing!

Campaigns help you do all of that and a lot more.

What can Campaigns do for me?

Campaigns expand on what you can with autoresponders. Now you can run multiple autoresponder series on the same list to different groups of subscribers. Create as many series as you want – the possibilities are nearly endless!

Take e-courses, for example. An e-course lets you teach your subscribers about your products, services, or anything else in quick, digestible emails. Your e-course can contain as few or as many emails as you want – it’s entirely up to you!

E-courses have a great track record of success: AWeber customer Henneke Duistermaat gets open rates between 50 and 60 percent on her “snackable” course.

You can also build campaigns based on where people sign up – so you can send your subscribers who sign up on your mobile app a different campaign from those subscribers who sign up on your website.

Triggers

Linked campaigns are another way to get more out of your campaigns. Let’s say you have a welcome campaign containing three emails that a new subscriber gets when they sign up. Once they reach that last email, you might want to move them into a second campaign with another series of emails.

Linking Campaigns

With Campaigns, you can apply a tag to all of your subscribers who reach the end of your first campaign that will automatically add them to your second campaign.

Once they reach the end of that second campaign, they can be added to a third campaign, and so on. See what I mean by endless possibilities?

(And in case you’re wondering, we have big things planned for tags in the future. Stay tuned!)

What if I’m already using a follow up series?

If you’re already using legacy follow ups with AWeber, you might be wondering how your workflow is going to change. The good news is, it isn’t! Your legacy follow up series will remain untouched and will continue to work the same way it always has.

Just keep in mind that you can send multiple campaigns to your subscribers. So if you already have a welcome series with your legacy follow ups and you want to create a new welcome campaign, remember to readjust the filters on which subscribers receive the series so your subscribers don’t get the same messages twice.

How do I get started with Campaigns?

If you’re already an AWeber customer, Campaigns is included in your account – there are no extra fees!

We’ll soon be releasing Campaigns, and we’re giving a select group of customers a sneak peek. Simply log in to your AWeber account and request early access so you can take Campaigns for a spin before anyone else!

Then, hop on Twitter and tell us how you’ll use Campaigns with hashtag #DoMoreWithEmail.

If you have questions or feedback, we want to hear it! Get in touch with us any time.

The post Introducing Campaigns: Your New Email Automation Platform appeared first on Email Marketing Tips.

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