Instagram Tips From Celebrity Chefs To Engage Your Audience

By Ewa Puchalska

Instagram has been widely talked about as of lately. First, the new logo, that people seem to be having a

A photo posted by Siba (@sibamtongana) on May 29, 2016 at 9:45am PDT

Jamie Oliver – 15 Minutes for Visual Design

Standing out from a sea of visually unappealing posts, poorly rendered graphics, photos taken in bad lighting with awkward composition is something Jamie does very, very well. Experts say that good graphics can increase interest in your content by 80%. Jamie got it down to the very last detail: he gets thousands of likes and comments by perfecting his storytelling through stunning images. Through visually appealing content Jamie also encourages followers to join the discussion. His Instagram feed is so delicious it’s practically impossible to follow his work and not get hungry in the process.

Just take a look at Jamie Oliver’s Instagram posts above and follow him!

Anthony Bourdain – Pair-up With Influencers

Over the last year influencer marketing has been growing, according to predictions that it is going to be “the next big thing”- it really was and is. Anthony Bourdain has a strong personality, is a great chef, and is someone who knows that the right endorsements can help build awareness, no matter what the case is. Many brands are adding influencer relationships into their marketing strategy. The right cooperation brings awareness, helps increase traffic, and reaches broader audiences. Anthony got the right approach down: from famous musicians and politicians, to respected members of the community – including them in the feed not only makes it more interesting, but also makes it desirable to a new audience.

Two old dudes on a beach . #IGGY! #TVEye #Miami

A photo posted by anthonybourdain (@anthonybourdain) on Nov 19, 2014 at 12:02pm PST

The President’s chopstick skills are on point . #buncha #hanoi

A photo posted by anthonybourdain (@anthonybourdain) on May 23, 2016 at 7:22am PDT

Martha Stewart – Mix and Stir

When thinking about Instagram, the first thing that comes to mind is: images. But another important Instagram ingredient is video. So important, in fact, that not a long time ago the company has extended length of the videos that can be shared with the followers. The queen of American Housewives wouldn’t be herself if she didn’t use all the ingredients that Instagram offers to cook up something really delish for her followers. With the use of video content, you too can engage your target groups, just like Martha does it by sharing personal messages or recipes.

The most important lesson here is: use the platform to its fullest like Martha Stewart does. Don’t neglect specific types of posts. If Facebook edge rank teaches us anything, it’s that the type of posts is an important part of calculating how they appear in followers’ newsfeeds. The fact that Instagram is owned by Facebook, and – like I mentioned earlier – that the feed algorithm has changed on Instagram, this may be crucial to keep followers engaged.

George Calombaris – Why So Serious?

Australia’s Master Chef judge, George Calombaris, is one witty mate. Quick to joke and always ready to fit his communication style to whatever situation he may get into. Developing a signature messaging and communication style is very important, so that your story is bigger, bolder, and better than the competitors’. It is important, especially if you’re trying to build a personal brand on social media, to make sure that your image presents someone that is relatable and human (yes, even brands can be human and relatable). So, what better way to do it than with humor?

Hello u. @mattscravat @garymehigan GC xxx

A photo posted by George Calombaris (@gcalombaris) on Apr 6, 2016 at 10:04am PDT

So serious aren’t we. Xxx @mattscravat @garymehigan #masterchefau

A video posted by George Calombaris (@gcalombaris) on Apr 26, 2016 at 6:24pm PDT

TL;DR

Here are the top Instagram tips from celebrity chefs to engage your audience on Instagram:

  • Embrace and share great content created by other Instagrammers.
  • Go easy on self-promotional posts.
  • Give back to your community by including them in your communication.
  • Create stunning imagery to instantly stand out from the crowd.
  • Pair-up with Influencers.
  • Use the advantage of video content.
  • Insert personality and humor into your communication.

Do you have any favorite tips on how to keep followers engaged on Instagram? Share them in comments!

The post Instagram Tips From Celebrity Chefs To Engage Your Audience appeared first on GetResponse Blog – Email Marketing Tips.

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