How To Win Back Old Customers This Black Friday
By John Waldron
Let’s begin with a date for your diary – Black Friday 2016 falls on November 25th.
As a consumer, if you think that it’s too early to start mentioning the ‘C’ word, then I’m right behind you. However, as a marketer, your Christmas campaigns should have been spilling from your lips since August at the latest.
If you’re late to the party, then now’s the time to strap those bells onto your elf-boots, pour yourself a glass of mulled wine and start preparing for what’s to come.
The Black Friday opportunity knocks
Black Friday is of course the first big date in the run-up to the silly season when consumers can expect some big deals to hit the shelves, and with it comes a whole host of opportunities – not least in the fact that it’s the perfect time to start producing some specialised offers to wow and win back some of your old customers.
Of course, Black Friday is a bit of a free-for-all. Your old prospects will be bombarded with numerous offers from all corners of the marketing sphere – from emails to social media to posters and leaflets – and so standing out from them all is no mean feat.
But, when it comes to winning back old customers who have, for whatever reason, gone quiet in recent months (or longer), then you already have an advantage over your competitors – their information.
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