How to Use Email Marketing for Lead Nurturing
By Alan Lam
As a business owner, do you have any of these troubles playing out in your mind?
- I don’t know how to convert prospects into paying customers?
- Using email marketing, how do I get prospects to want to buy my product?
- How do I nurture prospects online using email marketing?
If these questions have popped in your mind before, then there’s good news.
Today, I’m going to share two results driven tactics on lead nurturing. Specifically, you’ll discover how to use email marketing to convert new prospects into paying customers.
The Know, Like and Trust Factors
Here’s the deal. Believe it or not, when it comes to selling your products, how good your product is shouldn’t be the only thing you concentrate on. Equally as important, is the psychology of your prospects, like whether people know about you or if they actually like and trust you.
For example, imagine you sell the best online course for dating and your site looks like this:
Now, what type of thoughts do you think will run through your prospects’ minds?
Spammy? Sleazy? Scam?
As you’d imagine, skepticism will be at the top of your prospects’ minds and within a blink of an eye, they’ll exit your site only to never return.
Yes, your site probably doesn’t look like this. But, just notice, when you’re trying to convert leads, how they judge you is super vital.
The question is, how can you persuade people to know, like, or trust you?
How to use the “indoctrination” sequence to convert leads
Before we dive into the nitty gritty tactics, what is an “indoctrination” series?
An “indoctrination” series is simply an automated sequence of emails you send to prospects after they subscribe to your email list.
Typically, it’s content you create to introduce who you are, how you help people and what the special qualities about your company are.
In essence, it’s a system to warm up your cold prospects, so when the time is right to sell your stuff, you’re not pitching to strangers, but instead, you’re selling to prospects that know, like, and trust your business.
But wait, what proof do you have that this kind of system works?
Let me introduce 6 Lead Scoring Techniques You Should Use With Marketing Automation
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