How To Take Advantage Of Your Marketing Campaigns As Soon As the Holiday Season Is Over
By John Rampton
While many marketers are gearing up for the approaching holiday season, it’s also important to have one eye turned towards 2017. In order to get the year started on the right foot, you need to have a marketing campaign ready to hit the ground running. Nail the first marketing campaign of the year and you’ll have something to build on for months to come.
Six ways to maximize your first marketing campaign of the year
It’s easy to experience the business version of a holiday season hangover. This is especially true if you don’t spend any time planning for the new year and then suddenly have to throw a bunch of things together. With that being said, it’s helpful to plan ahead. Here’s some food for thought on how you can maximize your first marketing campaign of the year.
1) Carry over the momentum
If you’re investing a lot of time and effort into a holiday season marketing campaign, then it’s important that you carry this momentum over into 2017. Try building on the energy you’ve already created and do something to bridge the two campaigns. One way to do this is to host a contest with two parts. The first half of the contest can be held in December, while the second half can be held in mid-January.
2) Do your research
The first step to developing a campaign is to research your target audience. While you’ve probably done research for previous campaigns in the past, remember that your customers are constantly changing.
“Doing a bit of up-front research is important – especially when you think about the time, money, and other resources you’ll likely end up spending over the life of your campaign,” content marketer 2015 Retail Email Calendar – Start Planning! #Infographic
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