How to Stay Smart: 4 Ways to Keep Up With an Evolving World
If you work in the marketing, technology or Internet industries, one thing is sure: your day-to-day isn’t boring. Rapid advances in technology mean adapting on the fly is commonplace. That puts your days anywhere on the scale between entertaining and exhilarating.
But I know the other side of that coin is your day-to-day work life isn’t easy, either. In fact, it can be downright difficult.
The endless cycle of keeping updated on industry changes. The various strategy pivots based on recent news and trends. The constant need to convince bosses, stakeholders, and owners that even though everything is always changing, you still know what you’re doing.
It’s tough enough to handle a multi-channel marketing strategy on its own, but when you add advancing technologies that change the scope of your work, it sometimes seems impossible.
Don’t worry though; you are loved and appreciated. Especially by other marketers. So what better group of people to turn to for help and encouragement?
I love my job. If you got this far and nodded your head all the while, despite the hectic nature of marketing, you probably love your job too. To lighten your burden, I came up with four ways marketers can stay smart (and sane!) while trying to keep up with an evolving world.
Embrace the hustle.
While my introduction may sound like a complaint, that isn’t my intention. It’s an honest assessment of what it’s like for marketers in 2017, an age in which we’re all wondering Emotion and Automation: The Best Formula for a Successful Marketing Strategy
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