How to Start a Video Content Campaign the Right Way
By Ben Allen
Producing videos is becoming more accessible for businesses everywhere. High quality cameras are becoming less expensive, editing tools are becoming more user friendly, and smartphones allow filming practically anywhere. Of course, if you want to pursue a video content campaign, you’ll want it to be successful. As with most marketing, it takes time and patience before you start seeing results, especially if it’s a new tactic. As you start considering and planning your campaign, here are some tips and tactics to help it kick off as best as it can.
What will the videos accomplish?
Before you start putting on your filming makeup or buy some video equipment, you need to Your Guide to Creating Viral Link Bait and Infographics
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