How to Segment Email Lists for Better Campaigns
By Maulik Shah
Time and again email has proved to be the most important weapon in the arsenal of a digital marketer. But gone are the days of “email blasts”. Now email marketing is mostly transactional in nature. Its success (or failure) depends entirely on how well you’ve segmented your audience, and which segment gets which email communication.
When you throw email automation into the mix, How Much Marketing Automation Is Too Much?
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