How To Secure More Profit And Happy Customers With Marketing Automation

By Michael Brenner

Customer Retention – The Lost Art (And Science) Of Marketing

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water.

Image via Pixaby

However, without proper supervision, those profits can drain away just as quickly. If our business is inefficient, blockages can occur, preventing the flow and causing profits to be lost. If our practices are faulty, the vessel starts to leak, and profits pour away faster than we can pour them back in.

This is why a streamlined, cost-effective business is so vital. There is no use in focusing solely on profits if our businesses aren’t shipshape and watertight at the other end. We need a comprehensive strategy – aimed at enhancing all areas of an organization – if we are to succeed.

Marketing cohesion

Comprehensive strategies call for comprehensive tools and platforms. We can mimic this effect by implementing a series of high quality protocols and procedures across different departments, but this is fraught with dangers. Running distinct procedures alongside one another can be difficult to accomplish seamlessly. If the edges don’t match up, you risk creating holes in your business.

Individual procedures, tailored to the aims and objectives of specific departments, are important, but they must be unified by a more comprehensive, overarching system. Marketing automation software may appear to be primarily focused on driving profits and bringing new customers and clients into the fold, but it has a vital role to play in supporting this kind of comprehensive system architecture.

For example, it enables businesses to create profiles relating to individual client types. When a new client engages with the organization, other departments can quickly assess their needs and expectations, creating a seamless experience at all stages of the process.

Churn and how to survive it

The importance of this level of cohesion can’t be overstated. The psychology of the customer has shifted in recent years; brand loyalty has become more fluid, consumer interaction has been enhanced in all areas, and buyers now have a wealth of different options at their fingertips.

When we’re dealing with this level of convenience, we really need to up our game. We need to streamline our processes at every stage, ensuring smooth customer interaction and ongoing support. This applies to the customer experience – ensuring that we’re offering intuitive and efficient procedures to customers when they engage – and also to our own practices, giving our departments and our team members the ability to deal with any issues that may arise.

In this new customer landscape, churn is a severe risk. By losing contact with a customer after the initial sale, we’re failing that customer in terms of after sales care and in providing them with what they need on an ongoing basis. This customer will now become susceptible to churn, as they’re enticed toward competitors who are able to offer a better quality of service.

By implementing a Customer Retention – The Lost Art (And Science) Of Marketing

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  • The post How To Secure More Profit And Happy Customers With Marketing Automation appeared first on GetResponse Blog – Online Marketing Tips.

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