How to Plan & Execute a Social Media Takeover

By Meenakshi Krishnan

How To Integrate Email Marketing With Your Social Media Campaigns

Success is all about hitting the right note at the right time. Powerful digital marketing is the only hope to see success and expand your brand reach at the right time today. With heavy competition in the market, businesses are forced to think and explore new digital possibilities.

Social media takeovers are a new possibility to expand brand reach, and increase your customer base. Instagram and Snapchat takeovers are popular, with many businesses using this method. It is, by and large, an incredible way to promote content. Rope in your influencers and customers for this.

If you can’t really decide how to involve others to talk about you, let me take you through a series of points which will let you to plan and execute social media takeovers.

Social media is huge and effective. Nearly 80% of marketers today agree that they can see increased traffic and brand reach with effective social media strategies. You need to consider all possible social media plans that will work for you. A social media takeover is one such tactic that you cannot ignore.

Why a social media takeover?

A takeover is like having a joint account with a rich person. It enables a third party to endorse you and your brand. The process lets you to invite someone to take care of your profile/account for a short period of time. You literally relinquish control of that social platform to someone else for a fixed time.

To understand this better, let me take you through some basics. Marketing your brand online involves being consistently active in social media. It is not enough to just open your account and create an identity. To have any hope of reaching your customers, you need to follow 5 key steps:

  • Define your objective
  • Engage
  • Involve others to talk about you and your brand
  • Build relationship
  • Smoothly take it to the next level

Involve others

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence,” said Sean Gardner, social media author and speaker.

Advantages of a social media takeover

Takeover is by and large considered as a makeover. It lets you to;

  • Expand your reach
  • Discover new viewerships
  • Increase your customer base
  • Build your brand
  • Increase traffic

Above all, the method is cost-effective and both the parties involved benefit.

How to initiate a social media takeover

To initiate a social media takeover, you first need to understand your audience and followers well, engage with them consistently, create strong relationship with few influencers, and spot the right influencer for the takeover. Once you carry out this task, then you are ready to discover new audiences and enhance traffic. A few successful examples of takeovers are Instagram takeover, Snapchat takeover, and Twitter takeover. Just ensure that before you give the takeover partner your login credentials, you secure your account by two way authentication and pass on the account information with a temporary password. You will, of course, promote the takeover in your network, and ask the influencer you’re working with to do the same.

Instagram Takeover

Case Study of Chicago Bulls-branded Bud Light Can #BullsIGTakeover

This is one typical social media blow up that happened in recent days. The tactic was an Instagram Takeover.

The Chicago Bulls are an American professional basketball team. In order to drive sales for their new Chicago Bulls-branded Bud Light can (sponsors), both the organizations planned to initiate an How To Integrate Email Marketing With Your Social Media Campaigns

  • How to Make Social Media And Email Marketing Work TogetherHow to Make Social Media And Email Marketing Work Together
  • The post How to Plan & Execute a Social Media Takeover appeared first on GetResponse Blog – Online Marketing Tips.

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