How to Measure the Success of Your Marketing Automation Campaign [Free Ebook]
By Jamie Turner
How do you measure the success of a marketing automation campaign? That’s always the tricky part, once you have your system up and running. Because success is more than people clicking through to your offer. It’s even more than sales – well, more than just sales. Success is ultimately determined by return on investment (ROI) – and sales factors into that, but it’s not the whole picture.
If you struggle to determine your marketing automation ROI, you are far from alone. A Duke University study of Chief Marketing Officers found that Email Marketing and Beyond: Global Industry Benchmarks [Webinar Recap]
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