How To Integrate Email Marketing With Your Social Media Campaigns
By John Waldron
They say that two heads are better than one, and, this is generally quite true. Indeed, when it comes to digital marketing, the two respective heads that create the strategies for email and social media campaigns are ideally suited to be mashed together to form one super-strategist that’s greater than the sum of its parts.
When we think about the digital marketing spectrum, the techniques involved with email marketing and social media marketing really aren’t that far apart. And, as such, this renders them the most suitable to integrate. Of course, I’m not here denying or refuting the fact that these two entities are effective separately – they most certainly are. However, there’s room to at least occasionally take the holistic approach, meld the two, and, with their powers combined, skyrocket your digital marketing efforts to the next level.
The importance of email marketing
In a world that has become awash with social media communication, complete with brands that have in recent years decided to plough increasing amounts of resources into campaigning on various platforms, it can be too easy to overlook the power and sway the more traditional practice of email marketing still has.
Despite the rise of instant messaging between peers, there remains a business-like respect for email communication – and this is Reactive Marketing: Are You Ready To Market The Moment?
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