How to Increase Travel Website Bookings, Automatically
Working in seasonal industries like travel and hospitality is challenging to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you is how you can increase your travel website bookings throughout the whole year, with the use of marketing automation.
Why bother with the technology
Let’s first look at the why, not the how. Why bother about any of the tools like email marketing, marketing automation, social media, and what not? The answer is quite simple.
We’re all people. We’re physically not able to be in the office 24/7. We’ve got hobbies, friends, families, and whether you believe it or not – we even sometimes need to catch up on sleep. It’s also not efficient to hire more people to get them to do everything you’re doing, if it’s something a simple piece of software could do instead. Especially if it’s at a fraction of the cost of employing someone new.
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