How To Create A Successful Marketing Automation Program
Marketing Automation is there to leverage and scale your business. However, it doesn’t build relationships for you. It’s up to you to build relationships with your customers. Let’s not forget that technology is just an enabler and to build relationships with people, we need to talk to them. We need to earn their trust.
When you interact with your customers and prospects, you can gain valuable information about them, which you can use upon automating your marketing communications. This is particularly important because, when you communicate with your audience, they can see how much you know about them.
If you don’t know much about them, you’ll be ignored. Because it’s not only about you, it’s about them too – and no-one wants to be ignored, especially marketers and salespeople. You only benefit from Marketing Automation if you employ it Customer Retention – The Lost Art (And Science) Of Marketing
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