How to Avoid the 6 Biggest Pitfalls of Lead Nurturing

By Reuben Yonatan

Tackle Inactives by Designing for Their Buyer Personalities

Lead nurturing doesn’t have to be complicated. Learn how to steer clear of these common mistakes by adhering to common sense lead nurturing strategies.

1. Make your emails sound personal to avoid being confused with a bot.

Most contemporary B2B buyers can spot an impersonal, automated sales email from a mile away. They have had years of experience receiving poorly-written campaigns that bear little resemblance to actual human speech patterns.

But the incentives are still there for companies to rely on these tactics. They’re simple, fast, inexpensive, and occasionally successful.

It’s obvious that you have to use email in order to reach your prospects, so how can you avoid falling into the trap of the robotic salesperson? The answer is easy, in theory, yet requires some persistence in execution. Make sure your emails sound like they were Tackle Inactives by Designing for Their Buyer Personalities

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  • The post How to Avoid the 6 Biggest Pitfalls of Lead Nurturing appeared first on GetResponse Blog – Online Marketing Tips.

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