How to Accelerate Sales with Marketing Automation
By Jamie Turner
Did you know that the success or failure of your marketing and sales programs comes down to 3 simple things?
I’m not kidding. As hard as that is to believe, it’s true. Three. Simple. Things. What are they? That’s the question on a lot of people’s minds and it’s one of the topics we’ll discuss today.
3 Ways a business can grow organically
You’re already familiar with the sales funnel. For most businesses, there’s a top, a middle and a bottom.
Sales funnels have been working the same way for decades. First, you drop people into the top of the funnel. Then, as they engage with your brand, they move through the funnel. Finally, when they’re ready to buy your product or service, they end up at the bottom.
Now let’s talk about the 3 ways businesses can grow organically using the sales funnel.
Many businesses focus on the top of the funnel – they optimize their marketing campaigns to increase the number of leads being added to the top.
Other businesses focus on the middle of the funnel – they try to increase the speed at which leads move through the funnel.
And still others focus on the bottom of the funnel – they work to improve their conversion rates as a way to grow sales and revenues.
Interestingly, most businesses focus on #1 (adding more leads to the top) or #3 (increasing the conversion rate at the bottom). But smart, sophisticated businesses (like yours) are also beginning to focus on #2 (increasing the speed at which leads move through the funnel).
Interested in learning how accelerate sales by increasing the speed at which leads move through the funnel? Here are 3 tips to get you started.
1. Limit the number of leads you send to your sales team
I know it sounds counter-intuitive to limit the number of leads you send to your sales team, but once you understand the logic, it’ll all make sense.
You tell me – what happens when someone gets too much of something? In other words, what happens when a sales person gets all of the unsorted leads that come through your marketing automation campaign?
You guessed it – they get a little overwhelmed and don’t take all of them seriously.
But what would happen if you sorted out the bad leads and only gave them the Customer Retention – The Lost Art (And Science) Of Marketing
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