How Sales Can Use Marketing Automation to Drive Revenue
Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects slip through the net.
So, let’s take a look at how sales teams can employ Setting the Goals for Your Marketing Automation Program
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