How Sales Can Use Marketing Automation to Drive Revenue

By Michael Brenner

Setting the Goals for Your Marketing Automation Program

Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects slip through the net.

So, let’s take a look at how sales teams can employ Setting the Goals for Your Marketing Automation Program

  • The 5 Most Frequently Asked Questions About Marketing Automation
  • The post How Sales Can Use Marketing Automation to Drive Revenue appeared first on GetResponse Blog – Online Marketing Tips.

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