How Marketing Automation Supports Inbound Marketing
Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional mail as “junk” because we throw it all away.
This is why many businesses have focused their marketing budget and investments on attracting customers instead of trying to interrupt them. This practice is commonly referred to as “Inbound marketing.”
According to Wikipedia,
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