How Marketing Automation Supports Inbound Marketing

By Michael Brenner

PHE63L27S6-min

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional mail as “junk” because we throw it all away.

This is why many businesses have focused their marketing budget and investments on attracting customers instead of trying to interrupt them. This practice is commonly referred to as “Inbound marketing.”

According to Wikipedia,

35 Killer Marketing Automation Statistics You Need to Know Now

  • Simple Marketing Automation for Solopreneurs
  • The post How Marketing Automation Supports Inbound Marketing appeared first on GetResponse Blog – Online Marketing Tips.

    Read more here:: http://blog.getresponse.com/feed

          

    • Twitter
    • del.icio.us
    • Digg
    • Facebook
    • Technorati
    • Reddit
    • Yahoo Buzz
    • StumbleUpon

    Leave a Reply

    Your email address will not be published. Required fields are marked *