How Big Brands Blend Video with Marketing Automation – and How You Can, Too

By Jamie Turner

Responsecon speakers

Jamie Turner, author, keynote speaker and CEO of 60 Second Marketing, joined us recently for a webinar detailing how big brands can blend video with marketing automation.

Let’s start with some video marketing statistics:

  • Up to 85% of businesses have staff to produce in-house video.
  • 56% of videos published in the last year are less than two minutes long.
  • The average video retains 37% of viewers all the way to the end. These viewers are the ones most likely to convert.
  • Videos under 90 seconds long have a 53% retention rate.

The post How Big Brands Blend Video with Marketing Automation – and How You Can, Too appeared first on GetResponse Blog – Online Marketing Tips.

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