Getting More Out of Your A/B Tests, Scientifically

By Ben Allen

A/B testing is a standard practice for marketers. Yet, there is another breed of professionals in the world who do the same type of thing. Scientists. An A/B test is literally a scientific experiment. We want to find out if something will have a specific impact on the world. But, instead of testing on lab mice or in beakers, we use the internet and live consumers. Here are some things we can learn from our lab coat totting peers to improve our A/B tests and make them more effective.

Having goals for the A/B tests

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