Four Unconventional Ways to Improve Conversion Rates
By Jamie Turner
Most people reading this blog already know several techniques that will improve conversion rates on their landing pages.
The most common technique is A/B split testing. That’s where you test one version of a landing page (version A) and compare the results against a second version of the landing page (version B).
You might test a different headline, or a different graphic, or even a different color for your “submit” button. By testing one variable at a time, you’ll be able to learn which version outperforms the other, and then use that version as the control against which to test future versions.
The odds are, you knew about A/B split testing already. Which is why we wanted to let you know about some of the less frequently discussed conversion optimization techniques.
Ready to get started? If so, let’s dive in.
1. Stop worrying about your click through rate and start worrying about your secondary action rate.
Most marketers focus on their click through rate because it’s an early indicator of whether or not a campaign is working. But 5 Most Typical A/B Testing Mistakes You Should Avoid
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