Four Simple Marketing Automation Tricks You Can Put to Use Right Away
By Jamie Turner
Okay, you’re all set up and ready to go with your next marketing automation campaign. That’s great. But now that you’re off to the races, you’ll want to start optimizing your campaigns. In other words, you’ll want to start testing different techniques to see which ones improve your open rate, your click through rate, and your return on investment.
What’s the best way to do that? That’s a great question – and here are the answers, the simple marketing automation tricks you can start using almost immediately.
Personalize your campaigns based on geography
Studies show that the more personalized your campaign, the higher your click through rate. Most campaigns are What Marketers Say: Marketing Automation No-nos
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