Emotion and Automation: The Best Formula for a Successful Marketing Strategy
The most successful brand marketing campaigns are often those that tug at your emotions. With recent technological developments, mastering emotion in marketing is easier than ever before.
The power of emotions
Everyone knows how easy it is to blur the lines between “needs” and “wants” when coming up with a purchasing decision. How often have you found yourself justifying buying the latest sneaker release, or that beautiful dress you could wear to a future event?
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